Three wine labels for a small producer in Vaud region were created. A blend of Gamaret-Garanoir 2014, full and generous on the palate, with firm tannins, aromas of black fruit and notes of toast and cloves. A 2015 Chasselas, light and refreshing, with a marked mineral character with notes of lime and grapefruit, and finally a 2015 Pinot Noir, supple and harmonious, fruity, light and silky, which expresses itself on notes of raspberry and redcurrant associated with a touch of undergrowth.
As the producer wanted to stand out from the classic labels with attractive and distinctive colors, each type of wine was represented by a color typical of the aromas that compose them.
The intensity of the Gamaret-Garanoir was expressed by the colour of toast and cloves. The lightness of the Chasselas was represented by the colour of the linden blossoms and finally, the fruitiness of the Pinot Noir was represented by the colour of the raspberries. By contrasting with a neutral grey in the background, the colours are enhanced and thus become more vivid. In addition, this background brings a touch of modernity.
Printing these label templates on satin and mat paper for the background and in glossy varnish for bright colors, increases the contrast and makes the final result more elegant.
The elements of sun, water, grapes and wind, which make up the name of the vineyard, have been defined on a badge to accentuate the modern side while integrating the brand's heritage.
